B2B
Why choose Fitness Coffee World?
1
Growth of the healthy coffee market
- The healthy coffee market is growing at a compound annual growth rate (CAGR) of 5.5% from 2021 to 2028.
- 60% of consumers are willing to pay more for products with health benefits
2
Product Differentiation
- Unique formulas that meet the demand for innovation in the coffee sector.
- Attrazione di nuovi segmenti di mercato, come gli appassionati di fitness e i consumatori attenti alla salute.
3
Increase in Sales
- Positioned as a premium product, with the premium coffee market growing 9% annually to 2025.
- Improved customer loyalty, with 87% of consumers loyal to brands who care about health.
4
Benefits for Health and Wellbeing
- Fitness coffee offers health benefits thanks to functional and natural ingredients.
- The blend of herbs and spices can contribute to overall well-being, attracting consumers looking for healthier and more functional options.
5
Profit margin
Market positioning. Quality and uniqueness of the product. Attention to the entire supply chain.
Three key concepts for having competitive costs but wider profit margins, which allow you to maximize profits.
Sources
Grand View Research, "Health and Wellness Coffee Market Size & Trends Report, 2021-2028."
Nielsen, "Consumers Seek Healthy and Functional Food Options," 2020.
Mintel, "Coffee Innovation and Trends," 2021.
Nielsen, "Global Health and Wellness Survey," 2021.
Statista, "Premium Coffee Market Growth Forecast," 2023.
Accenture, "Customer Loyalty in the Health and Wellness Market," 2021.
IBM, "Sustainability and Consumer Behavior Survey," 2022.